企业文化 媒体报道

2024-06-21

双语丨New landmarks in Zhengzhou 郑州文商旅新地标上新

During the 2024 Henan Tourism Development Conference, the cultural and commercial block named "Capital Bo · New Image", combining traditional and modern elements, made its debut and immediately attracted countless followers.

2024全省旅游发展大会期间,传统风貌现代都市文化商业街区——“亳都·新象”项目首次亮相便“圈粉”无数。

Traditional and Stylish

传统又时尚

A plain yet elegant main street winds forward, paved with a mixture of old and new flagstones. Arranged on either side are 15 themed courtyards, with technology and ingenuity hidden under the appearance of Oriental aesthetics.

1条主街曲折向前,新旧相间的石板路古朴又雅致。15个主题院落错落有致,颇具东方美学的外表下藏着科技与匠心。

The project covers an area of about 46 mu (7.6 acres), with an above-ground construction area of approximately 24,000 square meters and an underground construction area of about 17,000 square meters. Running from north to south, it consists of three main streets, multiple alleys, 15 themed courtyards, and four cultural squares named North Square, Boqiu Square, Rufeng Square, and South Square, aiming to establish a distinctive cultural and commercial district with a fusion of antiquity and modernity in the center of Zhengzhou. It is expected to be completed in September 2024 and officially opened in May 2025.

亳都·新象项目占地约46亩,地上建筑面积约2.4万平方米,地下建筑面积约1.7万平方米。项目整体呈南北走向,其中包含了3条主街、多条巷道、15所主题院落及北广场、亳丘广场、儒风广场、南广场等4个文化主题广场,旨在打造郑州市中心最具特色的传统风貌现代都市文化商业街区。预计2024年9月份竣工,2025年5月正式开街。

Upholding Tradition and Embracing Innovation

守正与创新

Extensive field research has been conducted in Zhengzhou, Henan, and the Central Plains, involving spatial structure, street texture, architectural style, and construction details, as well as their origins, to renovate the streets while upholding their architectural tradition and build 15 themed courtyards with a goal of conveying "prosperity outside and tranquility inside". This project strictly follows the upper-level plan and fully considers the protection and display of historical sites from different historical periods such as the East City Wall, the Temple of Confucius, the Xuanwu Temple, and the Foundry Site, to demonstrate Chinese cultural confidence.

守正方面,在郑州、河南乃至中原地区做大量实地调研,从空间格局、街巷肌理、建筑风貌、构造细节等方方面面考据、挖掘、寻根溯源,打造街巷与15个主题院落,营造“出则繁华、入则宁静”的氛围。同时严格遵守上位规划,充分考虑保护展示东城垣、文庙、玄武庙遗址、铸造遗址等不同历史时期的遗址遗迹,彰显文化自信。

This project has applied innovative design concepts, modern construction techniques, and advanced technologies and materials. For example, not only are old bricks and bluestone slabs used as building materials, but brass panels and cutting-edge photoelectric glass are also incorporated.

创新方面,项目应用了新的设计理念、现代的建筑技术、现代的工艺和材料。比如,建筑材料方面,不仅使用了老砖、青石板,也采用了黄铜饰面板和目前最前沿的光电玻璃。

This project also plans to introduce a variety of fashionable businesses, such as brand restaurants, themed bars, artistic toys and retail stores, and new Chinese-style bed and breakfasts (B&B), endowing it with more vitality and soft power.

项目还计划引入品牌餐厅、主题餐酒吧、潮玩零售、新中式民宿等多元时尚业态,赋予其更多的烟火气、软实力。

Preservation and Inheritance

保护与传承

This project has employed masters of intangible cultural heritage and folk craftsmen to create the architectural details characteristic of the Central Plains, providing space and vehicles for the display and development of intangible cultural heritage. This project carries forward the traditional architectural crafts and realizes the continuation of civilization through protection, inheritance, and utilization.

在具有中原地区特色的建筑细节中,项目聘请了非遗大师会同民间工匠进行制作,不仅基于建筑细节的追求,更为非遗的展示和发展提供了空间及载体,发扬了传统建筑中工艺的传承,用活态保护、传承利用的方式,实现了历史文脉的赓续。

Responsibility and Mission

责任与使命

In recent years, Zhengzhou has attached great importance to the protection, utilization, inheritance, and development of the Shang Dynasty capital site, and has constructed and opened the Zhengzhou Shang City National Archaeological Site Park, Zhengzhou Shang Dynasty Capital Site Museum, and Dong Cheng Yuan's Site Museum. Simultaneously, six districts with similar styles are planned to be built in the core area of the Shang Dynasty capital site, creating a new pattern of all-for-one tourism.

近年来,郑州市高度重视商代都城遗址的保护与利用、传承与发展,郑州商城国家考古遗址公园、郑州商都遗址博物院、东城垣遗址博物馆等公共基础设施相继建成开放。与此同时,在商代都城遗址核心区规划建设6个协同风貌区,连点成线,扩线成面,构建全域旅游新格局。

In the future, this project will become a model of Zhengzhou's cultural revival and urban renewal, injecting economic vitality into the city and emerging as an important window to showcase Zhengzhou's cultural charm and urban image.

未来,该项目将被打造成郑州文化复兴和城市更新的典范,为郑州市带来经济活力的同时,也成为展示郑州文化魅力、城市形象的重要窗口。

来源:"WhereZhengzhou"公众号

郑州超级IP ,上新啦!

2024-06-18

郑州超级IP ,上新啦!

有功夫,来郑州。“亳都·新象”正在以美妙之姿、惊喜之态,静待游客到来。

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